The Fairy Chronicles: Process

OBJECTIVE: The objective of this project was to explore and manipulate typography as an image and use it as a tool to create a specific mood. The objective of the final outcome was to create a newspaper that personifies my chosen character, The Tooth Fairy.

PROCESS: This project involved a lot of physical experimentation with typography. I initially chose the persona of the Tooth Fairy in order to create my own story surrounding the character, rather than incorporate one that already exists. I created a lot of titles by hand, using glitter, type movement and glow sticks. With the varying styles of hand type involved, I opted to use a simple, feminine like type for the body copy to ground the design, but treated the placement of the text almost erratically, in order to emulate the movement of a fairy on the page.

DESIGN SOLUTION: The final design solution was less ethereal and more sinister feeling publication that juxtaposed the concept of fairies with an adult feeling to the imagery. Through my colour and type choices I created a ‘grown-up’ book from a children’s story. After submission, I re-evaluated my design. Without the submission constraints, I felt that perhaps a tabloid-sized newspaper would not be appropriate for a reader the size of a fairy. I chose to redesign my newspaper in a more fairy friendly format and size, creating little concertina books with pages 3in by 4.5in. Making this change completely alters the feel of the design, and really puts you in the perspective of a fairy while reading.

Student work